The home appliance industry while not glamorous like working in the entertainment industry, it has its own set of audience and challenges. The giants in the industry brand themselves under being tough and reliable such as the Maytag repairman campaign that was advertised as being the most bored man in appliance repair because, Maytag’s appliances never break therefore nobody calls him. Varouj Appliances had been in business since the late 80’s and they needed a logo that represented their durability and represented the industry they were in so V being the first initial that bared the name, was a good starting point. In less than 8 months of contracting Varouj Appliances with advertising and creative website development plans to bring traffic to the website we developed good content to back it up and gave the site rich easily accessible information for users. We helped Varouj Appliances grow their online department to 5 people and healthy income growth month after month.
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